Dynamics of Marketing Systems in a Developing Country
نویسندگان
چکیده
منابع مشابه
Job Satisfaction of Garments Industry in a Developing Country
The Readymade Garments (RMG) industry occupies a unique position in the Bangladesh economy. It is the largest exporting industry in Bangladesh, which experienced phenomenal growth during the last 25 years. More than 78 percent of Bangladesh’s export earnings come from the garments industry. The industry plays a key role in employment generation and in the provision of income to the poor. Nearly...
متن کاملPatients’ Awareness of Their Rights: Insight from a Developing Country
Background Considering the effect of human right observance on patients’ satisfaction from the treatment process, in Iran the Patient Rights Charter (PRC) was developed by the Ministry of Health and Medical Education (MOHME) in 2001 and enforced to all hospitals across the country. The purpose of the current study was to evaluate patients’ awareness of their rights based on PRC in two tertiary ...
متن کاملChallenges of Marketing E-banking Services in a Developing Country: The Case of Ghana
Even though there is a plethora of studies investigating the challenges of adopting ebanking services, a search through the literature indicates that prior studies have investigated either user adoption challenges or the bank implementation challenges. This study integrated both perspectives to provide a broader conceptual framework for investigating challenges banks face in marketing e-banking...
متن کاملInternational joint venture marketing performance and manifest conflict in a developing country context
This study examines the relationship between manifest conflict and marketing performance via the international joint venture (IJV) market entry mode in Thailand. The primary data for the study were collected from a self-administered mail survey of 1,047 Thai-Foreign IJVs in Thailand. The criteria for inclusion in the sample was that no joint venture partner could have less than 20 percent equit...
متن کاملStandardization of international marketing strategy by firms from a developing country
A major debate in the international marketing literature deals with the globalization of markets and the extent to which a company’s international marketing strategy can be standardized (Buzzell, 1968; Cavusgil et al., 1993; Douglas and Wind, 1987; Hill and Still, 1984; Jain, 1989; Levitt, 1983; Sorenson and Wiechmann, 1975). Significant progress has been made with respect to the extent to whic...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2012
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v4n4p22